The critic Paul Fussell once wrote that “the ad hoc is always preferable to the systemic.” I seem to find myself drawn to genres and art forms that are ad hoc or discursive in both nature and execution: advertising, improvisational comedy, the personal or critical essay. This blog is an attempt (“essai”) to locate and examine these passions and tendencies. Questions? Comments? Write me at shawn dot westfall at gmail dot com.